From http://www.entrepreneur.com/article/239626:

Videos on Ocho — as the free app’s name hints — are eight seconds long. That’s two seconds longer than a Vine loop and seven seconds shorter than the max-length Instagram clip, and that’s not by mistake.

This instantly reminded me of the ‘8min vs 7min vs 6min Abs’ scene in “Something About Mary”: https://www.youtube.com/watch?v=T0pjYO6bClo

What a joke..